Client PortalCase Studies / Event Management
Incognitus: Twelve years of IT support for a boutique event team that activates globally
A boutique Melbourne event management business that runs activations anywhere in the world. The technology has to be small, fast, and dependable, with no room for the kind of disruption that turns a global event into a story for the wrong reasons.
The shape of the business
Incognitus is a boutique event management operation based in Melbourne. A small team designs and runs events around the world for some of the most demanding briefs in the industry. The size of the team gives clients the dedicated attention they need; the size of the events tests every system the team relies on to run them.
The technology challenge
Running global activations from a small Australian team puts unusual demands on technology. The team is mobile, often working from event venues in different time zones with whatever connectivity is available. Client communication windows are tight. The cost of an outage during an event is not measured in hours of lost productivity, it is measured in the reputation of the agency.
What the team needs from IT is the absence of friction. Files have to open where they are needed. Devices have to come out of bags and just work. Email and conferencing have to be available wherever the next event takes the team. The IT model that suits is one of complete ownership: total accountability for the environment, with the team free to focus entirely on the event in front of them.
What Agile IT delivers
Since 2013, Agile IT has been the single point of accountability for the Incognitus IT environment. The relationship covers end-to-end support for the team, end-user devices, the Microsoft 365 environment that underpins how the business communicates, and coordination with any event-specific vendors that need to plug in for a particular activation.
The shape of the engagement matches what the business actually needs: total ownership of issues from inception through to resolution, so the team is not left coordinating between vendors when something needs to be fixed. That is the model that has held for twelve years.
“Agile IT has been part of our team since 2013. We are a boutique event management operation that activates globally, and the support of Agile IT allows us to seamlessly perform on that scale. Their ’nothing’s a problem’ approach, complete with total ownership of issues from inception through to solution, make them the perfect partner for us.”
Cherie Lehmann, Director, IncognitusWhy the relationship has lasted
Twelve years is a long time in any commercial relationship. The reason it has held is a deliberately simple model: one partner, total ownership, no triangulating between vendors when something needs to be done. For a small, mobile, globally-active team, that simplicity is what makes the technology fade into the background where it belongs.